Coattail Effect Vs. Brand Equity: What's The Difference?

Author Bejo

Brand equity is the differential effect that knowing the brand name has on customer response to the product and its marketing. Discuss the four choices a company has when developing brands and the advantages. Why its important to understand and measure brand equity in your brand tracking study in order to accelerate brand growth. The answer is two words: Developing your brand's equity could help you increase your margins by increasing its perceived value in the eyes of your customers.

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